7 Tips to enhance your site’s User Experience!
Are you looking for answers to why your website takes so much time load that you can’t even access it? It happens most of the time. Apart from writing and sharing interesting information, multiple other factors might affect the content strategy. The infrastructure of your website needs more attention than developing the content. If your website lacks user-friendly UX, the time you spend planning and writing the content is all in vain. Optimizing your content strategy and making your website more attractive, various other essential elements can enhance the entire user experience of your website.
1. Use Clear and Precise Headings
You might be wondering why writing clear and precise headings are essential? What if your audience can’t find any titles on the content of your website? They might leave your page if they can’t find helpful information and turn to your competitors. So, designing the structure of your headings requires a detailed strategy.
The attention-grabbing subheadings are:
- Concise and exact
- Match the structure
- Similar lengthwise
- Relevant to the article’s title
The proper arrangement of headings is good for SEO and helps the readers find the solutions to their questions by navigating through your website. You can use keywords or search queries in your headings or subheadings effectively to address the questions commonly searched by your audience. Headings give the proper format or structure to your content, making it easy for the visitors to go through your articles.
2. Use Copyright-free and Original Images
Including images in your website makes it more engaging. But, be careful while selecting images. Although it is easier to upload stock photos as they are inexpensive, you should avoid using them. It would be best to take the pictures yourself or hire a professional photographer. Stock photos might look pleasing, but they are not for general use.
3. Use Friendly Tone and Style in Content
While you’re spending a lot of doing research and writing content but still it isn’t very interesting! The tone and style of your writing are the two main factors that will decide whether your audience likes it or not! Using visually appealing images is not enough! Writing engaging content with variable tone and format is also very important. Avoid long paragraphs; give a suitable structure to the text via subheadings, numbers, and bullet points.
4. Improve interactivity
If your website is visually appealing and interactive, your audience will return to your website and browse for more articles. They are multiple ways by which you can make your content more interactive. Either you can assign any action to the content whenever a user hovers over the text or clicks it. The product image fades or changes color after mouse hover. You can use polls, quizzes, or visual storytelling in your articles to connect with users’ emotions and drive user interaction.
5. Mobile Friendly
Have you ever visited a website that takes so much time to load and doesn’t even fit the mobile screen after loading? It casts a negative impression on the visitor’s experience and increases the bounce rate. Since 2015, Google has been consistently rolling out regular updates that promote responsive and properly optimized websites. As most traffic comes from mobile searches, Google updates consider mobile responsiveness a ranking factor. Therefore, your content should be viewable and readable on mobile as per its screen and device type.
6. Remove 404 errors
404 error pages are a major obstacle to viewing a page, as you presumably already know from personal experience. It’s very uncommon for visitors to leave a website after seeing only one 404 error page searching for a quicker and more trusted alternative. To put it another way, a single 404 error on your website might scare away prospective customers.
Search your site extensively to catch all of your 404s before your readers do, to prevent this situation. Personalize your 404 error messages so that they are pleasant and appealing and don’t enable your site to go to the conventional 404 page.
7. Tweaking your Page Speed Insights
In today’s high-paced, multi-tasking world, rapid page loading may make or break whether a user stays on your site. The quicker your rivals’ websites load, the more probable it is that your users will abandon yours in favor of theirs. 87 percent of customers who have to wait two seconds for a page to appear are likely to leave the website.
Optimizing for mobile is an essential component of Google’s various efforts to support the move toward the mobile web, and improving your page load speed is a vital part of that effort. A Google-backed effort called Accelerated Mobile Pages (AMP) is helping the firm facilitate a more user-friendly mobile experience by boosting page load speed and optimizing the mobile web.
You must improve the user experience of your website at all levels, from the speed and convenience of surfing to the clarity, eye-catchiness, and interest of your content. It’s not enough to read essential information on the web; it’s also crucial to read that information enjoyably and engagingly. It’s not enough to provide useful information.