Top 5 WordPress Website Analytics
You may be curious about the performance of your WordPress website. It is possible to discover what is working and what is not in your company by tracking key performance indicators (KPIs). Then you can fine-tune your content strategy, experiment with new methods of driving visitors to your website, and improve your site’s conversion rate. We’ll go through some of the most crucial WordPress site metrics in this post.
What WordPress Metrics Can You Use to Evaluate Your Site’s Performance?
Your WordPress website’s performance is critical to operating a successful company. Many company owners, on the other hand, rely on their “best estimates” rather than facts when making judgments.
This is where keeping an eye on key indicators will assist you in making well-informed choices and accelerating the growth of your website.
If you want to know which techniques are working, what content your visitors enjoy, where they come from, and how to enhance your traffic and WordPress conversions, you may use analytics.
MonsterInsights is the simplest method to track key data in WordPress. Over 3 million websites utilize it, making it the finest WordPress analytics plugin around.. You can easily integrate Google Analytics with WordPress with MonsterInsights. This plugin also displays popular content and provides sophisticated tracking capabilities.
The Top 5 WordPress Website Analytics.
1. External Links.
The outbound link clicks are a useful statistic to track. These are external links that appear in your content. When a person hits an outbound or external link, they are sent to a different website.
Best performing Outbound Links are included in the Publisher’s report in MonsterInsights. Be aware that by default, Google Analytics doesn’t record clicks on external links. Link tracking, on the other hand, is included right out of the box with MonsterInsights. Measuring how many people click on an outbound link might help you find new ways to collaborate.
Asking for backlinks to your blog from the sites you are directing visitors to is a good way to increase your blog’s visibility.
2. Google’s Most Popular Searches.
Is there anything you’d want to know about your visitors? By analyzing your website’s popular Google search phrases, you may immediately obtain this information.
In order to determine which terms are driving traffic to your site, you may use Google Search Queries. For each search query, the report displays the number of clicks, impressions, CTR, and average positions.
You may use the report to target keywords that are on the borderline of being ranked number one by Google. In addition, the analysis identifies low-hanging fruit, which are phrases that can be quickly ranked on the first page of Google with a few tweaks to the meta title, internal links, and keyword optimizations.
The number of people that visit your website should be your primary priority. The number of sessions is one way to achieve this. It is possible for a single session to comprise a large number of page views.
MonsterInsights has a simple way for you to check how many sessions you’ve had by clicking on Insights > Reports > Overview.
The graph depicts a 30-day trend. The Unique Sessions for a specific day may be seen by hovering your mouse over the graph. If you want to know how many people are visiting your website, you may use this measure to find out.
4. The Best Referrals.
Referrals are the next important indicator to track. Referral traffic is the traffic that comes to your site from other websites that link to your content.
A backlink is being provided since these websites are directing their readers to your content. Backlinks are an essential ranking element for Google, and they provide your content a seal of approval from the search engine’s perspective.
If you have backlinks from high-authority websites, you may expect to see a boost in your search engine ranks as a result. This indicator allows you to identify which websites are directing traffic to your site by looking at the most popular referrals. This aids in the search for related sites to increase your WordPress SEO and gain more backlinks.
Additionally, you can see which guest posts are generating the most traffic from other sources. For future guest articles, it helps to know what sort of material and subject to focus on first.
5. The most popular posts and pages.
Does your site have a lot of traffic, interaction, and conversions on its landing pages or blog posts? To discover out, you may simply look at the most popular articles and pages on your site.
You may increase your traffic by writing additional articles on related topics after you’ve identified the most successful ones on your site. If you can increase these top sites’ keyword rankings, you should do so in order to get to the top of Google.