Top 5 Ways To Optimize Your Google My Business In 2022

What Is Google My Business?

Using Google My Business, you may register your business on the internet. Business owners have the option to add or remove their company from a local business directory. To ensure that your business shows up on Google, provides customers with useful information, and earns reviews, you need to have a GMB profile. Google My Business management, like your website, is critical to your business and needs optimization.

Top 5 Ways To Optimize Your Google My Business.

1. Take a look at your NAP profile.
2. Add a description of your company.
3. Make sure you reply to consumer feedback.
4. Include the items and services you provide.
5. Upload pictures of your company. 
6. Take a look at your NAP profile.

1. Take a look at your NAP profile.

The “Info tab” should be the first place you look. The NAP information may be found on the Info tab. First, take a look at the name of your company. Is the spelling of your name correct? Do other platforms like Yelp use it? Is it the same as the name on your business card? If you answered no to any of the following questions, you need to rename your company.

You should also go over your address. Is Street labeled as Drive, for example? Is there a building number you’re looking for? Make any corrections here if you find any errors in this material. You may also click “Clear Address” to delete your address if you choose a relevant industry while trying to conceal your address.

Check your phone number, and then you’re done! Ensure you’re using your company’s principal phone number and that everything is proper. You should always use the primary phone number for your front office if your company has various phone numbers for staff.

2. Add a description of your company.

There is a field for company descriptions at the bottom of the Info tab. Add a short explanation of your company’s origins, your beliefs, the services you provide, and the geographic locations in which you operate. ‘

You must include the cities and services you provide for Google to know where to place your company for those searches.

In addition, you need to decide on the most appropriate business category for your company. If you’re running a coffee shop, choose a coffee shop as your business name. E-commerce possibilities are available to dropshippers. Check to see that all of the options are selected.

3. Make sure you reply to consumer feedback.

Customers may provide feedback for your business if you have a Google My Business page. For a complete list of customer feedback about your company, click on the “Reviews” page.

The most current reviews appear first on this page. “Haven’t Replied” lets you check which reviews haven’t gotten responses.

Reply to all of the reviews that are posted from this point on. This refers to the positive and negative feedback. Include any information you believe the reviewer should know in your comments.

Whenever feasible, choose keywords that are related to the topic at hand. It’s easier to rank for a keyword if it appears on your profile a lot.

4. Include the items and services you provide.

Choose the appropriate choice based on whether or not your company offers items or services.

Click “Products” if you’d like to add items. A picture of your product, the proper category, and the titles of your items may all be done from here.

Use the phrases customers use to locate your items on Google like a pro tip.

Click on “Services” if you want to add new services. Add a product category once you’ve entered the page. Select a category, then add services that fall under the same umbrella. Services allow you to customize your description. When writing this description, be sure to include relevant keywords.

5. Upload pictures of your company. 

Next, click on the “Photos” tab. Just take a look at what’s on the cover and logo. Take your logo and place it on a color backdrop if they are blank. Use an image-editing service like Canva to make a picture of 250 pixels by 250 pixels. Upload your logo and save it to your computer with a solid-color backdrop. Upload the logo to GMB at the end.

For your cover image, choose a picture from your camera roll. Use Google My Business to crop the picture or Canva to increase the resolution to 1024 x 576 pixels on your browser. Upload your photo to Google My Business when you’ve finished.

Finally, provide any images of your company that are relevant. Social Media posts should include the front of your company, photographs of your employees, and other relevant images in your social media posts.