Top 5 Recent Google Updates in 2022

Top 5 Recent Google Updates in 2022

Over time, Google is continuously rolling out new updates in its algorithm that are relatively small. But make a huge impact on the SEO landscape. This article will discuss major Google updates, how they work, and how they affect our SEO strategies.

1. Panda

Release date: 24/Feb/2011

Risks: Duplicate\plagiarised content, webspam and keyword stuffing.

Working: The Panda Google update tags each webpage with a “Quality Score”. This “Quality Score” determines the actual ranking. It became a permanent part of Google’s algorithm in January 2016. To lower the rank of websites that provide no value to their audience by using blackhat SEO techniques like duplicate content and keyword stuffing. At the same time, rewarding sites with higher ranks for sharing useful and original content with their users.

How to check?

With the help of site crawler software such as SEO PowerSuite’s Website Auditor, you can track specific areas on your website that contain duplicate content or keyword stuffing. This tool comes with a “Content Editor” module, which helps you avoid the potential penalty by evaluating pages for keyword stuffing. It investigates the top-performing pages of your competitors and reveals essential SEO suggestions according to the content that is ranking well on Google. You can use plagiarism detector software like Quetext or Copyscape to analyze duplicate content.

2. Penguin

Release date: 24/April/2012

Risks: Spammy backlinks and keyword-rich anchor text

Working: It checks for spammy link building strategies and demotes the rank if found using. This update was meant to eradicate low-quality link building practices such as purchasing links from PBNs (Private Blog Networks) or link farms.

How to check?

To keep yourself safe from the effects Google “penguin” updates, utilize a backlink tracking tool such as SEO SpyGlass. It helps you to keep an eye on the performance of your link profile along with executing frequent audits. SEO SpyGlass summary panel gives you the details regarding your link profile growth. Be aware of abnormal projection, as it indicates the blackhat SEO attack for your competition. Take a look at the “Penalty Risk” section and see the backlink risk associated with either high or low. If you have found any backlink that has a threat greater than 50%, add it to Google’s Disavow Links Tool. 

3. Hummingbird 

Release date: 22/August/2013

Risks: Keyword Spamming, duplicate content

Working: The Hummingbird algorithm allows Google updates to understand search queries more precisely and give more relevant results to the searcher’s intent due to the algorithm. While keywords are essential, the Hummingbird algorithm now permits a website to rank for a query even if it does not include the exact phrases that the user entered. It is accomplished via natural language processing, which relies on latent semantic indexing, co-occurring words, and synonyms.

How to check?

Increase the scope of your keyword research and focus on the concepts linked with the phrases. Conduct a detailed analysis of related queries, synonyms, and co-occurring terms. Each of them is included in Rank Tracker’s Keyword Research tool. Utilize these insights to get a deeper understanding of your audience’s intent and broaden your material’s scope. By generating comprehensive content that fulfils searcher intent, you will reap the benefits of engagement and SEO.

4. Mobile-First Indexing

Release Date: 1/July/2019

Risks: Not mobile responsive and poor loading speed.

Working: Indexing with a mobile-first approach requires Google to rank content that is optimized according to mobile devices. Previously, the index evaluated a page’s relevancy to a user’s query solely using the desktop version of the page’s content.

In simply words, since the majority of searches are conducted on mobile devices, Google is attracting users by rewarding websites that provide an exceptional user experience.

How to check?

Concentrate on tweaking the performance and functionality of your webpage according to mobile devices. Use Google’s mobile and page speed tests to see where you can improve your website. If you use WebSite Auditor’s mobile optimization tests in conjunction with its other features, you can do a full website audit.

5. RankBrain

Release Date: 26/Oct/2015

Risks: Poor user experience, duplicate content, no relevance to searcher’s query

Working: RankBrain is an element of Google’s Hummingbird algorithm. A machine learning algorithm helps Google learn the meaning behind questions and offer best-matching search results in response to such queries. Google considers RankBrain as the third most vital ranking segment.

Rather than only focusing on a single search term, Google considers a person’s whole search history, including their search history in the past and other factors.

How to check?

Perform competitor analysis to improve the relevancy and consistency of your pages. With the TF-IDF tool included in WebSite Auditor, you may uncover complete lists of key phrases and ideas utilized by a huge number of your top-ranking rivals. Find a method to have these phrases into your content, and you will see a significant improvement in search relevancy.

 

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