What Is PPC In Digital Marketing?
Pay-Per-Click (PPC) is a powerful digital marketing strategy that can elevate your business to a new level. It is a relatively simple and effective method by which you can advertise your products, attract traffic and increase sales through your website.
1. What is Pay Per Click?
Pay Per Click (PPC) is an internet advertising framework by which advertisers have to pay a specific cost if their ads are clicked each time. It is one of the easiest and most effective methods of buying and increasing the “Visits” to your website instead of organic reach. Advertisers have to pay for every Ad they place through search engine sponsored links. It mainly works when someone uses keywords relevant to your business in their search. Moreover, it appears at the top of Google search results.
2. Advantages Of PPC
PPC has various benefits that will help your business to expand. Some of the advantages are given below:
- Carefully targeted PPC campaigns are low cost.
- Your Ad will appear at No.1 if someone searches for the relevant term.
- More brand exposure and visibility will occur as the targeted traffic is redirected to your site.
- Multiple Ads for multiple keywords.
- It boosts Click-Through Rates (CTR) raises conversations and sales revenue.
The Return On Ad Spend (ROAS) will be at the highest level if your PPC campaign runs appropriately. As you’re not paying just for Visits but for many things more. An effectual PPC campaign doesn’t only depend on paying for clicks and increasing traffic alone. It relies on selecting the right keywords and using them in well-structured ad campaigns or groups. While optimizing the based landing page for the maximum conversion of PPC.
Understanding the best techniques to execute a successful PPC campaign is essential. Since search engines reward well targeted and more relevant PPC campaigns with low costs for ad clicks. Google will reduce your Cost Per Click (CPC) rate if it is valuable and satisfies the user’s intent. As a result, you will get higher profits.
3. Important Elements of PPC
The visibility of your PPC ad campaign depends on the keywords and match types you have chosen. Besides, many factors might determine how well your PPC campaign is performing! But you need to mainly focus on the elements mentioned below.
Formulating relevant PPC keyword lists, keyword groups and optimizing ad text.
Landing Page Optimization
Designing a visually appealing landing page with engaging content and a clear Call-to-Action (CTA) based on specific search queries.
It is the grade given by Google according to the relevance and quality of your keywords, PPC campaigns and landing pages. A better score helps in getting more clicks on ads at lower costs.
High Quality Content
Creative and exciting ad copy is essential to attract more traffic while increasing clicks.
4. PPC Models
Generally, flat-rate and bid based models are used to decide the PPC advertising rates.
In this model, the advertiser spends a fixed price for each click. The publisher keeps the record of different PPC rates that apply to other website areas. The publisher may reduce the fixed fee if the advertiser wants to work long-term.
In this model, the advertiser bids for the advertising spot with the highest amount of money. The publisher then launches an auction with the help of automated tools. An auction is carried out when the visitor activates the ad spot. The winner of the auction is determined on the basis of ranks. The rank involves the quality of the content and money offered by the advertiser. Hence, the relevancy of the content is as meaningful as the bid.
5. Why to use PPC Campaigns?
PPC advertising is vital for small businesses because it enhances visibility. More visitors will engage with the ad if it ranks on top of the search engine. It will attract your target audience interested in using your products or services.
To run a successful PPC campaign, incorporate trending and relevant keywords in your content that are mostly searched over the internet. Craft an attractive and visually appealing landing page with informative content and clear CTA. The better the quality of the website, the better the chances of getting more clicks at a lower cost.